AI is already in your business. Few boards have an independent view of it.
Independent advice on AI, from people who have run regulated businesses.
Our advisers are human and agentic. Experienced people set the direction and take responsibility for the advice. AI agents do the heavy reading, checking and drafting. You get a clear view of where AI helps, where it needs a rule, and what to do first.
Advisory is where most clients begin.
GenWA works with you in five ways: Advisory, Products, the Incubator, the Accelerator and Build. Advice comes first because it tells you which of the others, if any, you need.
Each way of working has its own page, linked at the foot of this one.
Six areas of experience, in one advisory team.
Between us we have led technology, run operations, worked under financial regulation, answered to risk and compliance, and grown businesses. We advise from that practice, not from theory.
Building and running platforms, cloud systems and engineering teams, including in banking and capital markets.
Running customer-facing operations, contact centres and back offices, and moving them from paper and manual work to digital.
Leading firms that lend, collect and answer to the regulator, including time in senior accountable roles.
Turning rules into controls that people follow, and into records that stand up when someone asks.
Taking products to market, using data and customer insight, and preparing a business for investment.
Advising directors and investors when technology changes how a business earns its money.
People take responsibility. Agents do the groundwork.
Every piece of advice has a named person behind it. Our AI agents read the usage evidence, compare it with your policies and the rules that apply, and prepare the first draft of findings. A person reviews every finding before it reaches you. That is the same standard we recommend you set for your own AI.
Where an AI agent contributes, the report says so.
Four services, each with a clear job.
AI health check
A short set of questions, and a check of your AI usage. It shows where you stand and what to look at first.
Start the health checkIndependent AI Audit
A full review of the AI your business uses, who owns each use, what it costs and which rules apply. Priced in writing.
See the audit and its rangeAI Strategy and Planning
A plan for the board: where AI pays in your business, where it should not be used, what to buy and what it should return. Priced in writing.
See strategy and planningAI Policy and Controls
Policies written in plain English and turned into controls, with named owners and a record of decisions. Priced in writing.
See the rangeFrom first question to a plan you can act on.
Advice for the people who answer for AI.
Want an independent view of AI before they commit money or reputation.
Need to show how AI is governed, and by whom.
Need to know what AI costs, where it runs and what it returns.
Three things you can use the next morning.
Which AI is in use, who owns it, what it costs and which rules apply.
Priorities in order, each with a named person and a measure of success.
A record for your board, your auditors and your regulator.
Analysis, review, flag, report.
Agents analyse. People review. Anything doubtful is flagged to a named person before it appears in a report.
Flow from analysis to review, flag and report
- 1Analysis
AI use is read against your rules, policies and chosen regulations.
- 2Review
Each finding is checked against the evidence behind it.
- 3Flag
Anything outside the rules is raised to a named owner.
- 4Report
What was found and what was decided is recorded and dated.
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Advisory, answered plainly.
Who are your advisers?
A mix of experienced people and AI agents. People take responsibility for the advice. Agents prepare the analysis, and a person reviews it.
Is Advisory the same as buying the products?
No. Advisory is independent advice. You can act on it alone, with another supplier, or with GenWA.
What happens at the health check?
You answer a short set of questions and share a usage export, which is checked in your browser, or we visit. You then receive first findings.
Do you tell us which AI tools to buy?
We tell you where AI pays, where it should not be used and what to look for. Any recommendation comes with the reasons.
Can you help if we are regulated?
Yes. Our team has worked under financial regulation. We prepare evidence and map controls. We do not issue certification, and this is not legal advice.
How is the work priced?
Each service is priced in writing before work starts. The audit fee can be credited against a later platform plan.
Does AI make the decisions?
No. AI prepares and checks. People decide, especially on credit, hiring and medical matters.
The other four ways to work with us.
Most businesses start with one and add the others. Each has its own page. It is built for businesses with no in-house AI team.
The control layer between your business and every AI lab, and a trained agent team deployed on it. Modular, priced as a range configured to your requirements, run in your cloud or ours. Built for a 10-person business as much as a 5,000-person one.
Explore the products03IncubatorAn agreed engagement · Paid per outcomeWe build and run an agent-first function, team or organisation for you, in a controlled environment. Agreed with you, no application, paid per outcome.A function, a team or a whole operating unit, run agent-first through the GenWA methodology with a small human core, live in twelve weeks. You pay for verified outcomes, with a cap you set.
See the Incubator04AcceleratorBy application only · Ten places a yearWe invest in you. You pay in equity, or by project, retainer or licence.Senior AI leadership time, advisory and platform access put behind a founder-led business. Paid for by equity, a project fee, a retainer or a licence, agreed in writing.
See the Accelerator05BuildScoped and priced in writingA senior engineer and an agentic team, in control.Bespoke software for a business-critical mission with a date that will not move. A senior engineer who specialises in your domain leads, agents do the heavy engineering, and control and human oversight are built in.
See BuildAI that you can see and stand behind.
Control-mapped, not certified. We prepare the evidence; accredited bodies issue certification. This supports compliance and is not legal advice.