AI is already in your business. Five products put you in control of it.
Most leaders cannot say which AI tools their people use, what they cost or what they expose. Only 31% of employers have an AI policy (CIPD, 2026) and 42% of leaders can only partly see what AI costs them (KPMG UK, 2026). GenWA closes the gap in the order you need it, then puts AI to work inside the harnesses you set.
The way of working where you run the software.
Products are one of five ways to work with GenWA. You choose the modules, we deploy and set them up, and your own people run them day to day. Advisory, the Incubator, the Accelerator and Build are the other four, and you can add them at any time.
Start with the one you lack, then add the next. Every module is priced on its own, as a range configured to your requirements.
In your AWS or Azure account, or hosted by GenWA on AWS as agreed. The rules, the prompts and the record are yours.
We set up the products with you, and a named person in your business owns each rule and each agent.
GenWA Analyse
You cannot see it.
Every AI tool, account, agent, pound and model, in one view.
Register finds every tool in use, with first findings within 48 hours of your health check. Usage Insight shows usage against your rules, spend by team, data flows and the value register. Cost Meter puts a budget and an alert on every team.
GenWA Guard
You cannot stop it.
Systems, controls and process designed with AI agents and aligned to the regulations, your policies and outside policies. Used with Evidence.
GenWA applies your rules and data protection to AI use, and keeps the record. Rules are enforced, sensitive data removed, the model chosen, everything metered. Change Control tests before anything switches. Nothing leaves without a rule saying so.
GenWA Evidence
You cannot prove it.
A record of what AI saw, produced and who approved it, with reports against the regulations and your policies. Used with Guard.
The Log is a permanent, tamper-evident record of what AI saw, decided and did. Evidence Packs and Compliance Mapping are generated from it, for auditors, insurers, partners and regulators.
GenWA Automate
The work is still done by hand.
Agents on jobs in collections, customer service and finance operations, with a named owner for each. Advisers, human and agentic.
Contact for the contact centre on Amazon Connect. Comms for customer letters and messages. Next we are building Skill Teams for finance, compliance, onboarding and complaints, and a Library so the same thing is never built twice.
What we are building next
GenWA Grow
Growth outruns your controls.
Sales and marketing as one system with a brand and compliance veto, plus an agentic customer acquisition and retention tool being built.
Growth plans and drafts campaigns, outbound and content, reports plan against actual, and holds every piece for a brand and compliance veto.
The GenWA Toolkit.
Our own collection of tools, refined, maintained and upgraded, with harnesses to supplement yours. Bundled by sector and function, and priced in writing.
We test it before you use it.
New models arrive most weeks from a handful of companies. Deciding which to use, for what, and when not to, is not a decision your employees should be making. So we make it first, in a controlled sandbox, with a dedicated research team.
Ask us to test a specific frontier model against your workload. You get a written result and, if it passes, a staged switch with a way back.
| Release | Behaviour | Stability | Cost vs current | Data | Verdict |
|---|---|---|---|---|---|
| Standard-tier model, 9 Sep | Pass | Pass · 0.4% drift | −11% | Pass | Approved |
| Premium model, 2 Sep | Pass | Fail · 6% drift | +38% | Pass | Declined |
| Small model, 11 Sep | Testing | Day 3 of 7 | −54% | Pass | In progress |
| Client request · voice model | Testing | Day 1 of 7 | Pending | Review | In progress |
Example data. Results are written up monthly in the Change Control briefing.
Before you book a demo.
What are the GenWA products?
GenWA has five products in two groups. Analyse, Guard and Evidence are the control harnesses: see AI use and cost, enforce your rules, and keep evidence. Automate and Grow put AI to work in the contact centre, communications, sales and marketing, each with a named owner.
Do we have to buy all five GenWA products?
No. Start with the module you lack and add the next when you are ready. A sensible start is Register and Usage Insight, then Rules, but the order depends on what your health check shows. Modules are priced separately.
We already have a tool for part of this. Do we still need GenWA?
Keep it. Modules are priced separately and Guard applies your rules to connected, routed integrations, so existing tools can sit inside one register and one record. Buy the module you are missing; the health check shows which that is.
Where is GenWA hosted and will we be locked in?
Hosting is your AWS or Azure account, or GenWA AWS as agreed. Approved model providers include OpenAI, Anthropic, Amazon Bedrock, Azure OpenAI, Google Gemini and private models. Rules, prompts and records are attached to GenWA, not to one vendor. Contractual exit terms are to be confirmed.
The other four ways to work with us.
Most businesses start with one and add the others. Each has its own page. It is built for businesses with no in-house AI team.
Independent AI audit, policy and controls, training, strategy and planning. Fixed fees, credited against year one if you go on to the products.
See advisory services03IncubatorAn agreed engagement · Paid per outcomeWe build and run an agent-first function, team or organisation for you, in a controlled environment. Agreed with you, no application, paid per outcome.A function, a team or a whole operating unit, run agent-first through the GenWA methodology with a small human core, live in twelve weeks. You pay for verified outcomes, with a cap you set.
See the Incubator04AcceleratorBy application only · Ten places a yearWe invest in you. You pay in equity, or by project, retainer or licence.Senior AI leadership time, advisory and platform access put behind a founder-led business. Paid for by equity, a project fee, a retainer or a licence, agreed in writing.
See the Accelerator05BuildScoped and priced in writingA senior engineer and an agentic team, in control.Bespoke software for a business-critical mission with a date that will not move. A senior engineer who specialises in your domain leads, agents do the heavy engineering, and control and human oversight are built in.
See BuildFind out where your AI stands. Then decide.
Under a minute, an upload, or a visit. Something for the board either way.