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The GenWA Accelerator

We invest in you. You choose how to pay.

Ten places a year, by application only. Founder-led businesses get senior AI leadership time, advisory and access to the GenWA platform. You pay by equity, a project fee, a retainer or a licence, agreed in writing.

Apply to the AcceleratorSee what you would keep

Ten places a year · by application only · terms agreed in writing

Accelerator or Incubator?

One is a service you buy. The other is an investment we make.

The Incubator

We build and run an agent-first function, team or unit for you, in a controlled environment. You pay in cash, for outcomes. It is an agreed engagement, with no application.

See the Incubator

The Accelerator

We put senior leadership time, advisory and the platform behind your business. You pay by equity, project, retainer or licence. Ten places a year, by application only.

Incubator and Accelerator compared as exchangesTwo lanes. The Incubator is a service you buy: you pay in cash, for outcomes, and GenWA builds and runs an agent-first function, team or unit; it is an agreed engagement with no application. The Accelerator is an investment GenWA makes: you pay by equity, project, retainer or licence, and GenWA puts in senior leadership time, advisory and the GenWA platform; ten places a year, by application only.THE INCUBATORA service you buyAn agreed engagement,no application.Your businessGenWAYou pay in cash, for outcomesWe build and run an agent-first function, team or unitTHE ACCELERATORAn investment we makeTen places a year,by application only.Your businessGenWAPay by equity, project, retainer or licenceSenior leadership time, advisory and the GenWA platformIncubator and Accelerator compared as exchangesTwo lanes. The Incubator is a service you buy: you pay in cash, for outcomes, and GenWA builds and runs an agent-first function, team or unit; it is an agreed engagement with no application. The Accelerator is an investment GenWA makes: you pay by equity, project, retainer or licence, and GenWA puts in senior leadership time, advisory and the GenWA platform; ten places a year, by application only.THE INCUBATORA service you buyAn agreed engagement, no application.YOU GIVEPay in cash, for outcomesWE PUT INWe build and run an agent-firstfunction, team or unitTHE ACCELERATORAn investment we makeTen places a year, by application only.YOU GIVEEquity, project, retainer or licenceWE PUT INSenior leadership time, advisoryand the GenWA platform
Illustration. The Incubator is paid in cash for outcomes; the Accelerator by equity, project, retainer or licence.
How you pay

Four routes. Any of them, agreed in writing.

The Accelerator is by application only. Once you are in, you choose how to pay for what we put behind you. Equity is one route, not the only one.

EquityA share of the businessSenior time and platform access in exchange for equity, on terms in a term sheet. The calculator below shows the idea.
ProjectA fee for defined workA fixed fee for a piece of work with a clear end, such as designing and building an agent organisation.
RetainerA monthly feeSenior AI leadership time and advisory every month, with scope and notice set out in writing.
LicenceA licence to use the platformUse of the GenWA platform and toolkit for your business, priced for your size and agreed in writing.
This year's offer
£2,000,000

of senior AI leadership time, advisory and platform access, put behind the ten businesses that join the Accelerator this year, paid for by equity, project, retainer or licence.

Illustrative. The actual resource and product mix for any one business is agreed deal by deal.

What the Accelerator puts behind ten businesses a yearThree things, senior AI leadership time, advisory and GenWA platform access, are put behind ten businesses a year, shown as ten circles. They join the Accelerator and pay by equity, project, retainer or licence.Senior AI leadership timeAdvisoryGenWA platform accessTen businesses a yearjoin the Accelerator and pay by equity,project, retainer or licence.What the Accelerator puts behind ten businesses a yearThree things, senior AI leadership time, advisory and GenWA platform access, are put behind ten businesses a year, shown as ten circles. They join the Accelerator and pay by equity, project, retainer or licence.Senior AI leadership timeAdvisoryGenWA platform accessTen businesses a yearjoin the Accelerator and pay by equity,project, retainer or licence.
Illustration. Ten places a year, by application only.
Who can join

What we look for in the Accelerator, and in the Incubator.

Both start with the same control standards: a named owner for every workflow and every agent run through the GenWA methodology.

To join the Accelerator

  1. You apply, and we assess fit and stage.
  2. You choose how to pay, by equity, project, retainer or licence, with terms agreed in writing deal by deal.
  3. Same control standards as the Incubator: a named owner and every agent run through the GenWA methodology.
  4. A stage we can define, for example a product or paying customers and at least two founders.
  5. A founder who commits regular time to the programme.
  6. No conflict with an existing GenWA client and, if you choose equity, a cap table that can issue it.
  7. AI is central to your plan, and our resource would change what you can do.
  8. You pass our standard checks on the company and its founders.

How the Incubator starts

  1. It is not an application. It is an agreed engagement in a controlled environment.
  2. We talk, and scope the function and the outcomes it is measured on.
  3. A named person in your business will own each workflow and sign off each outcome.
  4. The work is not a decision on credit, hiring or medical matters, which are not permitted for AI by default.
  5. Your data can be reached securely, in your cloud or ours, as agreed.
  6. The fee structure and a monthly cap are agreed in writing.
  7. Operations are in the UK, where our regulation mapping applies.
The Accelerator · founder tool

How much help do you want, and what would it cost in equity?

Equity is one way to pay for the Accelerator. If you choose it, move the dial to see roughly what founders in each band give up, illustratively. A project fee, a retainer or a licence are the other routes. Every deal is agreed in writing on its own facts.

How much do you want us to take on?
Ownership split for the selected bandA ring divided into the stake you keep and the GenWA stake for the band selected above. The percentages are repeated in the bars and figures beside it.You keep94%GenWA stake6%
You keep94%
GenWA stake6%
£1,410,000Illustrative value of your retained stake today

Illustrative only, not an offer. Actual terms depend on stage, sector, risk and the resources committed, and are agreed deal by deal with a term sheet before anything is signed.

Insights

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Questions we are asked

About the Accelerator.

What is the GenWA Accelerator?

The Incubator is a service: we build and run a function for you and you pay in cash for verified outcomes, with no application. The Accelerator is an investment: we commit senior time, advisory and platform access, by application only, and you pay by equity, a project fee, a retainer or a licence. The control layer is the same in both.

How do we pay for the Accelerator?

By equity, a project fee, a retainer or a licence. Any of these, agreed in writing before work starts. Equity is one route, and the calculator above is only for that route.

What AI help is there for a start-up with 10 to 49 people?

Yes. The IP, the prompts and the record are yours. If you choose equity, GenWA holds the agreed stake.

How do I apply to the GenWA Accelerator?

It is by application only, made through the Accelerator page. We assess fit, stage and goals, then agree how you pay and the terms in writing before anything is signed. There are ten places a year.

We cannot afford this and do not want to commit cash up front. What are our options?

The health check is a low-commitment first step, and the audit fee is credited against year one. The Accelerator is optional, by application, with terms agreed deal by deal. Equity figures on the site are illustrative and not an offer.

The five ways of working

The other four ways to work with us.

Most businesses start with one and add the others. Each has its own page. It is built for businesses with no in-house AI team.

01 AdvisoryAdvisory in an AI ageWe tell you what you have, what it costs, what is exposed, and what to do.

Independent AI audit, policy and controls, training, strategy and planning. Fixed fees, credited against year one if you go on to the products.

See advisory services02 ProductsAnalyse · Guard · Evidence · Automate · GrowYour rules, any model. Then agents on top of them.

The control layer between your business and every AI lab, and a trained agent team deployed on it. Modular, priced as a range configured to your requirements, run in your cloud or ours. Built for a 10-person business as much as a 5,000-person one.

Explore the products03 IncubatorAn agreed engagement · Paid per outcomeWe build and run an agent-first function, team or organisation for you, in a controlled environment. Agreed with you, no application, paid per outcome.

A function, a team or a whole operating unit, run agent-first through the GenWA methodology with a small human core, live in twelve weeks. You pay for verified outcomes, with a cap you set.

See the Incubator05 BuildScoped and priced in writingA senior engineer and an agentic team, in control.

Bespoke software for a business-critical mission with a date that will not move. A senior engineer who specialises in your domain leads, agents do the heavy engineering, and control and human oversight are built in.

See Build

Tell us about your business. We will tell you if it fits.

Apply to the Accelerator

Ten places a year · by application only · terms agreed in writing