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Company

Built by people who ran regulated businesses, not by people who discovered them.

Our founders built and ran FCA-regulated businesses, where every decision has to be evidenced and every customer communication has to be right. That is why the controls are real, and why we know that control is what lets a business move fast.

What we are

A company with tools and skills, not a piece of software.

People

Founders who ran regulated businesses, and a team that stays with you until it works.

Method

See it. Control it. Prove it. Put it to work. The same path in every business.

Tools

The five products, deployed in your own cloud, with any model and with the control harnesses around them.

Why we are here

What we are here to do, and where we are heading.

Mission

To help businesses say yes to AI with confidence: to see it, control it, prove it and put it to work, with a named person accountable for every job.

Vision

A business world where control is what lets companies move fast with AI, and where anyone who asks, whether a board, a customer or a regulator, can be shown how it is run.

Our values

What we hold ourselves to.

Accountability

A named person for every job, whether a person or an agent does the work. People decide anything consequential.

Evidence

We show our working. Claims carry their source, and records are kept as the work happens.

Plain speaking

We say what is built and what is still being built, and we explain AI in words a business owner can act on.

Who we are

People who ran regulated businesses, and a trained team of agents.

Our founders and executives have been the technology leaders of UK banks and lenders, run engineering in FTSE-listed groups, and taken a regulated credit business from concept to authorisation. Businesses where every decision has to be evidenced. That is why the controls are real.

Founders and executivesBank and lender CTOs · a CEO who took a regulated lender to authorisation · a founder-marketer with twenty years of go-to-market experience
Businesses we have run inFTSE-listed groups · mid-cap companies · SMEs · a regulated start-up from day one
Sector experienceBanking · consumer credit · collections · capital markets · technology · property · professional services
Functional experienceTechnology · engineering · risk and compliance · operations · contact centres · marketing and growth
The agent teamA trained team of agents, each with a specification sheet, permitted actions, a named owner and a record of every decision. Built through an auditable process. Meet them
Research teamRuns the sandbox. Tests every model release for behaviour, stability, cost and data handling before it reaches a client.
Meet the teamThe three founders and executives behind GenWA, and the AI agents running alongside them, including the ones we use to build and run the business itself.Meet the team
AWS Partner

AWS Partner · AWS Marketplace seller

GenWA runs in your AWS or Azure account, or is hosted by GenWA on AWS as agreed, and is listed on AWS Marketplace, with private offers for larger agreements.

Control-mapped to the frameworks your auditors, customers, insurers and regulators ask about
ISO/IEC 42001 CONTROL-MAPPEDICO · UK GDPR & DUAA ALIGNEDSOC 2 CONTROL-MAPPEDCyber Essentials PATHWAYFCA Consumer Duty DESIGNED FORNCSC guidance FOLLOWED
We prepare your evidence for certification; certification itself is issued by accredited bodies. Regulator and standards marks appear only as their owners permit.
Talk to us

Do you know what your AI is doing today, and what it’s worth?

We work with a focused number of clients at any one time. If you are considering a start in the next quarter, now is the right moment.

Start your AI health checkhello@genwa.co.uk